Advertising, Promotions, and Marketing Managers : Occupational Outlook Handbook: : U S Bureau of Labor Statistics
Of course, we can’t forget television marketing, which has been around for more than half a century. According to Google, 88 percent of people who conduct a local search on their smartphone visit a related store in the next week. As a marketer, you might feel helpless when the economy takes a tumble and suddenly people aren't spending money. But there are still things you can do to take advantage of a quiet market. Thus, when top management is devising the firm's strategic direction/mission, the intended marketing activities are incorporated into this plan. Marketing research is a systematic process of analyzing data that involves conducting research to support marketing activities and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment and to attain information from suppliers. For example, you might sell your old iPhone to a friend, trade in a...